With a dynamic career spanning the past decade and a half, I have consistently demonstrated my commitment and proficiency within the entertainment industry. Over the last five years, I have played a pivotal role in marketing content for artists and labels, strategically positioning their work to resonate with a mass audience.
My foundation in the industry was built upon a decade-long tenure as a versatile video editor, where I honed my skills across a diverse spectrum of projects, including music videos, documentaries, animations, and commercials. This extensive experience equipped me with a keen eye for detail and a mastery of visual storytelling.
Driven by an unwavering passion and a natural inclination for problem-solving, I have forged meaningful connections with artists over the past two years. This has evolved into personalized collaborations, where I provide one-on-one assistance to artists in developing and executing tailored marketing plans. This hands-on approach reflects my commitment to ensuring their content not only meets artistic standards but also reaches its full potential in the market.
In essence, my professional journey is a testament to my dedication, adaptability, and ability to navigate the dynamic landscape of the entertainment industry, ultimately contributing to the success and visibility of the projects and individuals I engage with.
Manager A&R – Giraffe Music
As a part of the A&R team, I worked in Coke Studio Season 15, as an Artist Manager. During the project I was involved in negotiating deals with the artists, working with other teams to create a calendar for Jam sessions, and video production. I also worked with our partner vendors, and related team to schedule transit plan for all artists for the season production.
As part of the A&R team in the label, I’m responsible for:
– Research on music trends.
– Research and analytics for potential artists.
– Scouting new talent.
– Sending deal terms and ensuring operational steps around deal closure.
– Preparing individual artist calendar, and ensuring timely deliverables.
Artist Manager – Sanam Marvi
As the manager of Sufi Singer Sanam Marvi, I proudly highlight her unparalleled achievements in the music industry. Marvi holds the distinction of being the sole artist in Pakistan to grace the stage of Coke Studio for six seasons, showcasing her exceptional talent on the most esteemed music television show in the nation’s history.
Her contributions have not gone unnoticed, as she has been honored with the prestigious Tamgha-e-Imtiaz, the highest civil award in Pakistan. Furthermore, Marvi stands as the only Pakistani artist, following in the footsteps of Nusrat Fateh Ali Khan, to receive the UN Award, solidifying her status as a global artistic ambassador.
In my capacity as her manager, I am privileged to represent Sanam Marvi, a musical luminary whose accomplishments transcend borders, leaving an indelible mark on the world stage.
Manager A&R – Giraffe Music
As a part of the A&R team, I worked in Coke Studio Season 15, as an Artist Manager. During the project I was involved in negotiating deals with the artists, working with other teams to create a calendar for Jam sessions, and video production. I also worked with our partner vendors, and related team to schedule transit plan for all artists for the season production.
As part of the A&R team in the label, I’m responsible for:
– Research on music trends.
– Research and analytics for potential artists.
– Scouting new talent.
– Sending deal terms and ensuring operational steps around deal closure.
– Preparing individual artist calendar, and ensuring timely deliverables.
Artist Manager – Sanam Marvi
As the manager of Sufi Singer Sanam Marvi, I proudly highlight her unparalleled achievements in the music industry. Marvi holds the distinction of being the sole artist in Pakistan to grace the stage of Coke Studio for six seasons, showcasing her exceptional talent on the most esteemed music television show in the nation’s history.
Her contributions have not gone unnoticed, as she has been honored with the prestigious Tamgha-e-Imtiaz, the highest civil award in Pakistan. Furthermore, Marvi stands as the only Pakistani artist, following in the footsteps of Nusrat Fateh Ali Khan, to receive the UN Award, solidifying her status as a global artistic ambassador.
In my capacity as her manager, I am privileged to represent Sanam Marvi, a musical luminary whose accomplishments transcend borders, leaving an indelible mark on the world stage.